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Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Learn more in our report, Identity vs. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

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What every marketer needs to know about programmatic advertising

Martech

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). How much does it cost? Targeted device.

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Digital Advertising Guide

Adtelligent

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Paid search ads appear as the top results on search engines. Semantic search.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Since video ads are highly efficient, their CPM value is high and has more demand. They are non-skippable and are an effective way to capture viewers’ attention right from the start. Bumper ads: Bumper ads are short-form video ads that are typically six seconds long and non-skippable. What Is Video Advertising?

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The No-BS guide to getting the RPM results you want

Monetize More

Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates. Outstream Ads Creates a high CPM video ad unit even for publishers who have no video content.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. RevContent Pricing for Publishers: Usually, RevContent earnings report an average RPM of $0.44 (RevContent CPM rate). Let’s check the differences between RevContent Vs Taboola in prices for Publishers and Advertisers !

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

AdNow is a profitable and targeted advertising network helping advertisers who want to generate a lot of traffic to their business sites through interesting article recommendations with ads strategically placed as widgets on the publisher’s blog sites that look like original content with related post models. Let’s check them out!