Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Cookies Marketing Retargeting CPC 120

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

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CPM Ad Inventory Impressions CPL 52

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 108

Advertising Video Ads CPM Viewability 108

Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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Header Bidding Viewability Impressions CPM 65

Ad Monsters

JULY 3, 2024

This approach allows the market to optimize by itself to maximize publishers’ benefits without too much interference and the need for excessive calculations. These disadvantages of Header Bidders are particularly evident when we compared bid CPM trends from early to subsequent ad refresh instances or across different ad position series.

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Header Bidding CPM Impressions Viewability 105

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

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CPC CPM Viewability Impressions 52

Basis

DECEMBER 6, 2022

With 61% of advertisers expecting to see an increase in buy-side budgeting for contextual-based campaigns, it’s important for marketers to understand how this targeting method works, as well as the benefits it offers. Ready to get clear on all things contextual? Let’s dive in: What is Contextual Targeting? Cost-Efficient.

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Cookies CPC CPM Viewability 86

Basis

JULY 6, 2022

Marketers can set the algorithm to focus on either placement-level or domain-level data. Bid Shading utilizes an algorithm to analyze historical bid data and determine a minimum price that is lower than the default CPM bid, while maintaining a high probability of winning the auction.

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Impressions Machine Learning CPM Viewability 92

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. Cost Per Mille (CPM) Your CPM refers to the cost of garnering 1,000 impressions of your ad (“mille” is the French word for “thousand”; “M” is also the Roman numeral for 1,000).

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CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. Cost Per Mille (CPM) Your CPM refers to the cost of garnering 1,000 impressions of your ad (“mille” is the French word for “thousand”; “M” is also the Roman numeral for 1,000).

CPA 52

CPA Conversion Rate Viewability CPM 52

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. Viewable Rate. Viewable CPM. Creative intelligence unlocks effective planning for your marketing strategy. Planning .

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Media Viewability CPM CPA 52

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 74

Healthcare Media Advertising CPM 74

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. Definitely no!

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Header Bidding CPM Fill rate Viewability 52

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. AI digital hopes to help marketers do just that.

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Viewability CPM Audience Ad Tech 64

Martech Series

AUGUST 25, 2022

Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM — attention is neither a commodity nor a currency. Key findings include: Video is key for attention.

CPM 79

CPM Viewability Finance MarTech 79

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Direct deals are the best kind to get high CPM for your premium inventory.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. That’s why many publishers choose to go with a fractional marketer or fully outsource yield optimization solutions by employing ad monetization platforms.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

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Impressions Click Through Rate CPM Viewability 40

Digiday

DECEMBER 22, 2022

I don’t think the prices have gone down because of the influx and viewability of ads on [Instagram].” — Bonner. “[I CPM volatility is a perpetual (and mostly unavoidable) challenge for publishers and platforms. I really want] some more cost effective ad placements for publishers.” — Bonner. More benefits.

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CPM Communications Media Audience 83

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

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Mobile Ads Banner Viewability CPM 59

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 120

VideoWeek

JUNE 7, 2022

That makes attention to every company’s employees, customers, and partners most valuable resource as well and in a market where everything is tightening, it has never been more important for advertisers to understand the quality of their media.” Follow VideoWeek on Twitter and LinkedIn.

CPM 64

CPM Viewability Impressions Media 64

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. How Does Preferred Deal Work?

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CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. Buyers can target only one market at a time.

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Video Ads Non-Profit CPM Viewability 40

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. It found that U.S. billion by 2025.

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Media Click Through Rate Agency Conversion 69

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Especially mid-market publishers find it almost impossible to increase page RPM consistently. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. How to do so?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

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Header Bidding A/B Testing Viewability Ad network 52

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Or are they simply repeating the well-trodden statements of their marketing teams? Why should you perform A/B testing?

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A/B Testing Header Bidding Click Through Rate CPM 52

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Google ADX. Marketplace.

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Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

JUNE 24, 2022

The UK and Ireland are key strategic markets in the global rollout of Paramount+ given the broad distribution of our brands across the free-to-air and pay-TV landscape. Our partnership with Sky gives us a strong foothold here and in several other markets where we plan to launch Paramount+ this year. Discovery the first to participate.

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Ad Tech Agency Media Audience 98

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory. Eventually, you will get high CPM and ad yield.

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Ad Inventory Viewability CPM Video Ads 40

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Monetize with outstream ad units for maximum ad viewability. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns.

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ROI Demand Side Platform A/B Testing CPM 52

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Dynamic floor price optimization allows you to take advantage of different opportunities throughout the year by adapting to changing market conditions.

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Header Bidding Ad Inventory Impressions Cookies 52