Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. Which is apparently happening now. “At

CPM 77

CPM Media Advertising Machine Learning 77

Ad Monsters

DECEMBER 16, 2024

For premium media companies, its about time. Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. The rise of MFA sites as advertisers chased low CPMs and scale while hurting many good publishers.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 47

CPM Media Audience Advertising 47

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. with its Candidates + Causes team.

Advertising 79

Advertising CPM Impressions Video Ads 79

Ad Monsters

DECEMBER 2, 2024

Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. This uncertainty is resulting in fluctuating CPMs and increased costs to subscription customers. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 110

Retail CPM Media Advertising 110

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

CPC 111

CPC Demand Side Platform CPM Media 111

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. Almost everyone in the digital marketing industry will be familiar with what CPMs are.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

Retail 105

Retail Media CPM CPC 105

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO.

Media 98

Media Ad Server CPM Ad network 98

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. commerce media spending has skyrocketed to nearly $60 billion. Since spring 2023, commerce media-CTV partnerships have multiplied.

Media 90

Media CPM Retail Conversion Rate 90

AdExchanger

OCTOBER 14, 2024

Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.

Ad Tech 115

Ad Tech CPM Header Bidding Media 115

Exchange Wire

FEBRUARY 1, 2024

Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM 45

CPM Media Entertainment Ad Tech 45

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media 96

Media CPC Retail Impressions 96

AdExchanger

NOVEMBER 7, 2023

Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

Retail 124

Retail Media eCommerce Audience 124

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 131

eCommerce Click Through Rate CPM Advertising 131

AdExchanger

NOVEMBER 19, 2024

This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers.

Advertising 111

Advertising Audience Media CPM 111

Martech

AUGUST 8, 2023

Media buyers don’t know much about bid shading and it’s costing them $6.6 Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. billion annually, according to a recent study by AI adtech company Cognitiv.

Advertising 98

Advertising CPM MarTech Agency 98

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. Any drops in CPM that occurred were never satisfactorily explained to them. Example of ad running on a Jagran website—image provided by Jagran New Media. “It It was plug and play, so we did not have to change much of our current setup.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Basis

MAY 16, 2023

Embedded in their lyrics are hints to developing an effective media strategy—specifically, the importance of knowing our audiences, getting clear on our objectives, and providing a journey that meets consumers across the many screens, channels, and platforms where they spend time. Don’t want to keep fishin’ for digital advertising insights?

Media 91

Media AutoMobile CPC CPA 91

Digiday

MAY 22, 2024

Thus, the SSP could charge a higher CPM. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Continue reading this article on digiday.com.

CPM 94

CPM Cookies Affiliates Impressions 94

Exchange Wire

APRIL 12, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated [.]

CPM 40

CPM Advertising Media Marketing 40

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. lower than the average CPM the same week in 2021. Businesses on the brink. That was more than $0.20

Media 68

Media Cookies CPM Pop-Up 68

Ad Monsters

MAY 16, 2024

As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. Teaming up with attention experts, GSTV’s data was analyzed, revealing superior attention metrics compared to other media channels. Compared to TVision norms, ads on GSTV attract 2.7x

Viewability 116

Viewability Impressions CPM Audience 116

Digiday

MARCH 5, 2023

Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. The two execs open today’s sessions with a presentation that showcases why this field is exploding and what it can mean for brands and their media agencies. 16 to 18 in Naples, Fla.

Media 69

Media Click Through Rate Agency Conversion 69

Digiday

NOVEMBER 13, 2022

Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. New York-based Horizon Media, the largest independent media agency in the U.S., New York-based Horizon Media, the largest independent media agency in the U.S.,

Media 68

Media Demand Side Platform CPM Entertainment 68

Ad Monsters

OCTOBER 20, 2022

“What this tells somebody like me is that while there are challenges in this whole media ecosystem and advertising ecosystem, many of these traditional businesses like networks have very resilient models,” Cahall said. And unfortunately, that’s what a lot of media networks are today. The Accuracy of Viewership .

CPM 98

CPM Cookies Ad Tech Advertising 98

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 74

Healthcare Media Advertising CPM 74

Basis

JULY 1, 2022

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. You should encourage media buyers to secure ad slots and submit more attractive bids than competitors.

CPM 105

CPM Impressions CPA Affiliates 105