Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. So, in what areas do attention metrics impact media buying? Viewable Rate. Viewable CPM. Planning .

Media 52

Media Viewability CPM CPA 52

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. The partnership is a major step forward to further decarbonize digital media.” Good-Loop is a certified net carbon negative business.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech

MAY 18, 2022

The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform. Many platforms also follow the Media Rating Council (MRC) standard or variations of it (more on this below).

Advertising 108

Advertising Video Ads CPM Viewability 108

Digiday

MARCH 5, 2023

Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. The two execs open today’s sessions with a presentation that showcases why this field is exploding and what it can mean for brands and their media agencies. 16 to 18 in Naples, Fla.

Media 69

Media Click Through Rate Agency Conversion 69

Basis

JULY 6, 2022

With the introduction of programmatic media, brands and advertisers suddenly had access to an overwhelming number of options. New algorithms and software were created to take on some of the manual work initially required of media buyers, quickening and streamlining the process of programmatic bidding. Curious to learn more?

Impressions 92

Impressions Machine Learning CPM Viewability 92

Basis

NOVEMBER 1, 2022

The advertising industry is constantly expanding with new channels, platforms, and formats, but video continues to be an important part of any advertiser’s media mix. In fact, eMarketer predicts that $62.96 Need a refresher? You’ve come to the right place! What is Programmatic Video Advertising? Increased Scale.

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

PubMatic

MARCH 20, 2023

As brand buyers seek broader reach outside of traditional TV and web media, they have identified gaming app users as affluent consumers they want to reach. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis). installs and clicks—so, ultimately, brand buyers aren’t able to win bids effectively.

CPC 71

CPC CPM Viewability Advertising 71

Single Grain

AUGUST 10, 2023

Related Content: 10 Best Google Ads Bidding Strategies Used by PPC Experts CPM Bidding If a luxury car brand wants to increase brand exposure and reach a broad audience, they can use CPM bidding in their display advertising campaign. It can be effective for new product launches, brand repositioning, or building general awareness.

CPC 52

CPC CPM Viewability Impressions 52

Digiday

DECEMBER 22, 2022

I would like for a big platform to come and buy us.” — Anonymous media executive. “[I If] someone had a crystal ball [showing] what happens to Twitter in six months, that would be my [wish].” — Anonymous media executive. “[I All three platforms will have temptations to cut media off. One big ask. “I More respect as a partner.

CPM 82

CPM Communications Media Audience 82

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true. critical to driving brand growth.

Viewability 64

Viewability CPM Audience Ad Tech 64

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Better viewability : Buyers seek a website or ad unit with viewability over 70%. Try that to increase viewability.

CPM 52

CPM Viewability Ad Server Ad Space 52

Martech Series

AUGUST 25, 2022

Amid a fragmented media ecosystem and ongoing identity deprecation, advertisers are turning to attention as a metric to better understand media quality and optimize campaign performance. Joint research by OMG, Yahoo and Amplified Intelligence explores impact of format, context, demos and dayparts.

CPM 79

CPM Viewability Finance MarTech 79

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

FEBRUARY 9, 2023

publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

VideoWeek

JUNE 7, 2022

That makes attention to every company’s employees, customers, and partners most valuable resource as well and in a market where everything is tightening, it has never been more important for advertisers to understand the quality of their media.” Follow VideoWeek on Twitter and LinkedIn.

CPM 64

CPM Viewability Impressions Media 64

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

OCTOBER 13, 2022

There’s going to be more engagement in that,” said Vicky Chang senior director of media at TV and streaming ad buying firm Tatari. Gorman declined to say what CPM Netflix is charging advertisers, but Digiday previously reported that Netflix is asking advertisers to pay a $65 CPM. For advertisers, “pre-roll has more value.

CPM 72

CPM Viewability Advertising Video Ads 72

AdvertiseMint

OCTOBER 19, 2023

Impression-level ad revenue is often discussed in terms of CPM or Cost Per Mille. “Mille” refers to a thousand, so CPM denotes the cost or revenue generated per thousand impressions. Do high impressions on social media platforms like Twitter guarantee content quality? Not necessarily.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Monetize with outstream ad units for maximum ad viewability. Some publishers try to cushion the blow by asking their website visitors to allow ads.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Intentionally misrepresented ads.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

JUNE 24, 2022

Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. RTL AdAlliance brings together RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses. Future Becomes Sixth Largest Media Company in US.

Ad Tech 98

Ad Tech Agency Media Audience 98

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. You will also need to take care of ad viewability. As a publisher, you should keep CTR and CPC as high as possible.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. As media buyers are increasingly prioritizing “attention” to choose ad inventories, the publishers have a new landscape to deal with. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4. SpringServe 6. AdMedia 10. Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Today, only 33 percent of advertisers say they can accurately demonstrate and report the financial return on their programmatic media spend (Media Math). But what is holding them back from demanding transparency?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. and/or Jounce Media to be MFA. Even exchanges which work with vendors specialising in identifying MFA, like Jounce Media, were seen running ads on these sites. ” contracts, KPIs.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. The social media business is retooling its advertising platform, claiming a record number of active advertisers in the second quarter. billion, the Snapchat parent company announced in its quarterly earnings.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

JUNE 9, 2022

As internet usage grows so does the importance of ad placement, lest the business of scrolling becomes a thumb war between an advertiser’s CPM and a user’s RSI. The bigger picture. Adapting to changes in browsing and publishing means avoiding once-size-fits-all solutions – particularly those built for entirely different contexts.

Audience 52

Audience CPM Video Ads Advertising 52