Modern Programmatic Monetization Strategies
Adtelligent
OCTOBER 6, 2021
Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Social Ads. Digital Out-of-Home (DOOH) is a digital equivalent of old-school out-of-home advertising. UX as a priority.
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