Remove CPM Remove Mobile Search Remove Retargeting Remove Video Ads
article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. UX as a priority.

article thumbnail

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.