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PSA campaign gets impressive results from new adtech

Martech

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

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PSA campaign gets impressive results from new adtech

Martech

Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis. Dig deeper: CTV viewing hours rise 21% Why we care.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

Media 113
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Prophix Earns 2022 TrustRadius Tech Cares Award for Third Consecutive Year

Martech Series

Prophix Software , a global leader in Corporate Performance Management (CPM) software, announced the company has been honored for the third consecutive year with a TrustRadius Tech Cares award. TrustRadius honors Prophix’s decades-long focus on CSR and community give-back.

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. CPM pricing is the most common approach, and rates can vary widely based on factors like ad format and targeting. The average CPM for in-game display ads ranges from $10-20, with video ads from $15-30.

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The Problem with Disney+’s and Netflix’s Advertising Plans

VideoWeek

While Disney+ continues to grow, it is mainly fuelled by India, which is a low-ARPU market (around an underlying 1/9 th of Disney’s non-India markets). Crucially, being high margin, such advertising revenues also have a disproportionate impact on profits. However, there are problems here for both platforms.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Lastly, banner ads are versatile and non-intrusive, but they need excellent visuals to avoid banner blindness. The right network for your app will mostly depend on your specific requirements.