Remove CPM Remove Non-Profit Remove Viewability
article thumbnail

A Complete Guide to Outstream Video Ads for Publishers

Brid.tv

Outsteam video ads are video ads that appear in non-video text-based environments such as blogs and articles. They are considered to be: Less Intrusive — Outstream video ads provide a seamless non-disruptive user experience since they usually don’t interrupt the main content, and in most cases, users can just scroll past them.

article thumbnail

The No-BS guide to getting the RPM results you want

Monetize More

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. While SVOD seems more profitable, focusing only on this model limits your reach. publishers get an average CPM of 2.80 According to statistics from 2022, an estimated 92.8%

article thumbnail

How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. Definitely no!

article thumbnail

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. They are non-skippable and are an effective way to capture viewers’ attention right from the start.

article thumbnail

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Out-stream ads: These are placed outside of video content, providing a non-intrusive ad experience. They can be muted or unmuted, as well as skippable or non-skippable.

article thumbnail

What Is an Ad Exchange and How Does It Work

Brid.tv

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? And ad networks accumulate inventory from multiple publishers and sell it for profit like a mediator. In this way, they prevent non-human traffic and ad fraud.