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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

Digiday

What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. CPM and 35% engagement rate in under five weeks. But Ghaneeian agreed that user-generated content is key to performing on TikTok: “We’ve seen our strongest performance from UGC creators.

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B2B Performance Marketing: Complete Guide for 2025

MNTN

Create Performance Targets For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether youve succeeded in your goals. In what way can you address their pain points?