CPM Pop-Up Viewability 
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. What is vCPM, and How Does It Relate to Viewability?
Monetize More
JULY 8, 2022
If you don’t want your valuable app monetization strategy to be hijacked by one or two players who pay top dollar but don’t deliver value back (or if you’re simply looking to diversify your revenue streams), In-App Header Bidding might be right up your alley! How to Set up In-App Header Bidding? Related Read: [link].
Monetize More
OCTOBER 20, 2022
The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad has high viewability rates, especially when used at the top area of a web page. The ad unit is popular among publishers and advertisers alike. 3- Higher click-through rates.
Brid.tv
FEBRUARY 29, 2024
While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! There are many ways publishers can maximize their ad viewability.
Brid.tv
OCTOBER 15, 2024
However, thats only true if theyre set up properly. Non-linear Also known as overlay ads , these ads show up within a stream without interrupting it. Instead, they pop up in the form of a banner along the bottom, top, and/or sides of the player. Among them, the instream format tends to generate the most revenue.
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