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When a user opens the publisher’s app, a piece of ad realestate is generated. This realestate needs an advertisement to be monetized. However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Google AdMob.
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. Source: inmobi.
This format is highly annoying on mobile devices, where screen realestate is limited, and users have a lower tolerance for delays. Video ads generally have higher CPM rates. Interactive ads Interactive ad formats, such as expandable banners or richmedia ads, encourage users to interact with the content.
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