Single Grain

AUGUST 10, 2023

It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). Pros: With CPM bidding, advertisers pay for every thousand ad impressions served, providing cost predictability.

CPC 52

CPC CPM Viewability Impressions 52

MNTN

OCTOBER 9, 2024

Cost Per Mille (CPM) Your CPM refers to the cost of garnering 1,000 impressions of your ad (“mille” is the French word for “thousand”; “M” is also the Roman numeral for 1,000). A lower CPM indicates that you’re reaching a larger audience for less money, which is ideal for making your budget go further.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

Cost Per Mille (CPM) Your CPM refers to the cost of garnering 1,000 impressions of your ad (“mille” is the French word for “thousand”; “M” is also the Roman numeral for 1,000). A lower CPM indicates that you’re reaching a larger audience for less money, which is ideal for making your budget go further.

CPA 52

CPA Conversion Rate Viewability CPM 52

Brid.tv

FEBRUARY 9, 2023

On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. publishers get an average CPM of 2.80 FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Intentionally misrepresented ads. The challenges of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Automatad Inc.

JANUARY 9, 2024

But do you think you can increase ROI by implementing the video header bidding as it is? You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. Definitely no! So, let’s get started.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. The majority of advertisers rely on cookies to target their intended customers which enables them to laser target their audience and maximize the ROI of their advertising campaigns.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. You can drive better user engagement, traffic, and CPM. In the U.S.,

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. 36×280 & 320×480 will be the rising stars.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

AdvertiseMint

OCTOBER 19, 2023

Impression-level ad revenue is often discussed in terms of CPM or Cost Per Mille. “Mille” refers to a thousand, so CPM denotes the cost or revenue generated per thousand impressions. How do impressions play into the CPM (Cost Per Mille) advertising model?

Impressions 40

Impressions Click Through Rate CPM Viewability 40

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. What’s holding advertisers back? is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9%

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. for its high engagement and viewability rate. It has a higher viewability and conversion rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 22, 2023

Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. All these challenges can hit your revenue.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Bidders are keen on looking for the lowest prices in order to get the maximum ROI. That’s how dynamic floors stop inventory value depreciation.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. When Did PAAPI Become Live?

Audience 52

Audience Cookies Ad Server Viewability 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Monetizing traffic with CPM Programmatic advertising typically operates on a pay-per-thousand-view model.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM vs CPM.

Viewability 52

Viewability CPM Impressions Header Bidding 52