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A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verificationservices, and more.
Verification Tech Verificationservices add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verificationservice would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.
Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. Marketers may need to invest in creative development software, ad verificationservices, ad fraud detection and analytics tools, etc.
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