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Top 7 Data Management Platforms in 2023

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Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the Top 7 Data Management Platforms that you should consider using in 2023.

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Top Data Management Platforms in 2023

Playwire

Key Points Due to growing privacy regulations, the once-essential world of third-party data is becoming more obsolete every day, while the importance of first-party data grows. There are many DMP providers available to explore, each with its own unique features, pros, and cons.

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How Does a Data Management Platform Work?

Playwire

Thanks to the downfall of third-party data, first-party data is more important to publishers than ever. Once you have access to first-party data, you have to know how to use it to increase your revenue. A comprehensive data management platform (DMP) can both help you collect and action this first-party data.

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What is Data Management Platform? A Guide For Publishers

AdPushup

A Data Management Platform is a unified place to store, manage and optimize data. The business world thrives on data. Everything a user does on a website or mobile application generates data. It’s up to the bearer of data how he/she can leverage [.]. Learn here.

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Why you need both consumer data and data management platforms

Venture Beat, Marketing

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

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Top Data Management Platforms in 2022

Playwire

In the web publishing world, data is changing. The once-essential world of third-party data is becoming more obsolete every day, and first-party data is having its moment. But no matter what shifts occur - and there will be shifts - data will remain essential to publishers and their ability to grow their revenue.

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The future of data management platforms in the era of CDPs

Martech

Whether this is the future direction for the DMP space or whether brands will increasingly turn their backs on third-party data and market to their known audiences, remains to be seen. The post The future of data management platforms in the era of CDPs appeared first on MarTech.