MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Leverage Data Programmatic advertising is data-driven.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Clearcode

APRIL 21, 2023

To create a monetization opportunity, publishers, such as the French-based Le Monde , built their own consent management platform and merged their functionalities with a custom CDP for its subscribers that serves as a data management platform for its advertisers. Source: Clearcode.cc Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. In short, display is the “what,” and programmatic is the “how.”

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52