Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52