Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Source: Clearcode.cc Source: Clearcode.cc The overall attractiveness of the offers presented to them. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). Programmatic media buying includes the use of DSPs, SSPs, and DMPs. That’s a lot of money!!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

OCTOBER 21, 2024

The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52