Remove Data Management Platform Remove Demand Side Platform Remove Machine Learning
article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

article thumbnail

What’s the difference between adtech and martech

illumin

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Cross-Channel Programmatic Advertising Strategies

The Ad Tech Blog

First, it requires a demand-side platform (DSP) that allows advertisers to manage and optimize their ad campaigns across multiple channels. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

article thumbnail

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

article thumbnail

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

It is designed to replace human interference and negotiations with AI optimization and machine learning. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

article thumbnail

Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Rapid, Strong Industry Support

Martech Series

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Fueled by both direct consumer relationships and partnerships, Yahoo ConnectID today reaches 167 million authenticated users in the U.S.

article thumbnail

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 1) Campaign Management.