Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. There are several components involved in the programmatic media buying process, which we’ll discuss below. Leverage Data Programmatic advertising is data-driven.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 1) Campaign Management.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

JUNE 5, 2018

A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency. This data can be leveraged to create a target audience and better optimize campaign performance.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. gifs), audio files, and videos.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52