illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Clearcode

SEPTEMBER 11, 2023

Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. Integrating with Other Platforms To work properly, DSPs must integrate with various ad exchanges, supply-side platforms, and data management platforms.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

AdvertiseMint

OCTOBER 24, 2023

How Does Programmatic Advertising Work? Programmatic advertising operates on a sophisticated interplay of technology and real-time decisions. An auction process begins when a user visits a website with display advertising. This real-time bidding is just one type of programmatic advertising.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Instead of manually negotiating with multiple advertisers, the website can use an SSP.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 17, 2023

Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. It facilitates real-time bidding (RTB), where advertisers compete to display their ads to the most relevant audience. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 2, 2021

” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52