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These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting. This can include reporting in real time and customizable dashboards that visualize all necessary or valuable data.
Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. It facilitates real-time bidding (RTB), where advertisers compete to display their ads to the most relevant audience.
Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. DataManagementPlatforms (DMP). Data Aggregators. How do Agencies fit in the Display Lumascape? Retargeting & Contextual Advertising.
A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through displayadvertising and real-time bidding. Notable Clients: Adobe. BPI Sports.
Platform Type Minimum Traffic SSP 100,000 Monthly Active Users. The main focus of the platform is on video ads, although displayadvertising is also available. Aside from the DSP, The Trade Desk also features a datamanagementplatform (DMP). Platform Type Minimum Traffic DSP N/A.
Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. DataManagementPlatforms (DMPs): These platforms collect, analyze and managedata from various sources, helping advertisers to target their ads more effectively.
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