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Informatica launches retail-specific Intelligent Data Management Cloud

Martech

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

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Cookieless Advertising for Education Marketers

Basis

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

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What to do when your vendor has a data breach

Martech

“Let them know what the solution is, what data is in there, if there are certain things that are confidential in there,” he said. Give them a full scope of what that is and rapidly educate them about that and who has access to the data internally as well.”

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AvePoint Establishes New $100 Million SGD International R&D Hub in Singapore

Martech Series

AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.

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Cross-Channel Programmatic Advertising Strategies

The Ad Tech Blog

First, it requires a demand-side platform (DSP) that allows advertisers to manage and optimize their ad campaigns across multiple channels. The DSP uses algorithms and data analytics to determine the best ad placements based on user behavior and preferences.

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Leveraging Data Analytics for Creative Consistency

The Ad Tech Blog

This centralized approach ensures that all teams have access to the same data, facilitating better collaboration and alignment. Using tools like customer data platforms (CDPs) or data management platforms (DMPs), marketers can aggregate data from different channels, such as social media, email, and website analytics.

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Stibo Systems Announces Ambitious ESG Strategy

Martech Series

The goal is to enhance development in local communities, as well as cascading education into society, supporting research, social and cultural tasks and causes that benefit the well-being of those communities. Encourage and enable customers to meet ESG and sustainability objectives.