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Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, richmedia, and more. Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising.
Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or richmedia), while programmatic advertising is the automated method used to buy and place those ads. In short, display is the “what,” and programmatic is the “how.”
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