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What to do when your vendor has a data breach

Martech

“When you’re doing the onboarding of a vendor, look at certain standardization of compliance regulations and setting that up in the right way,” said James Alliband, head of marketing for Risk Ledger, a supply-chain risk-management solution provider. Other steps include: Using multi-factor authentication.

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Introducing "Falcon" - Big data management platform

InMobi

Introducing Apache Falcon (formerly known as Ivory) To start with, we had a single central data center where all the processing happened and we're looking to explore cheaper and more effective ways of processing this data. We used a simple in-house scheduler to manage job flows in our environment then.

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Marketing Platform Cordial Cultivates Momentous Year

Martech Series

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

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InMobi works with Hortonworks to incubate Falcon with Apache Software Foundation; to provide huge benefits to the big-data community

InMobi

As we explored cheaper and more effective ways of processing this huge amount of data, we came up with a simple in-house scheduler to manage job flows in our environment then. Besides data processing needs, all other data management functions also became de-centralized or repeated in such a setup.

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How to scale personalization efforts with data-driven marketing

Martech

Then you’re able to orchestrate those audiences in an automated fashion.”. With upcoming consumer data regulations , marketers need ways to take advantage of all their customer data, especially if they hope to deliver personalized experiences. Source: Tristan Silhol.

Marketing 117
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Playground xyz Appoints New Team Members As It Solidifies Its Position As A Leader In The Attention Space

Martech Series

Meanwhile, Ali joins as Sales Manager, having previously worked as Programmatic Search Strategy Manager at Captify, and as Senior Digital Planner Buyer at Blue 449. Before joining Playground, Ali also worked for brands such as Laura Ashley and Oasis Fashion.

Fashion 77
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Martech firms among 3rd parties scooping email addresses from websites prior to form submission

Martech

The worst offending categories include: Fashion/Beauty (11.1% While this activity is legal at a federal level in the U.S., it is banned in the EU under GDPR. Get the daily newsletter digital marketers rely on. Processing.Please wait. EU; 19% U.S.) Online Shopping (9.4% and General News (6.6% ” Why we care.

MarTech 75