Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

SODP

JULY 25, 2023

These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear. Some networks might have lower ad rates but higher fill rates, which may become a deciding factor for publishers in future auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52