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Marketing Platform Cordial Cultivates Momentous Year

Martech Series

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

The publisher has, in most cases, a free, open website where they distribute their articles, which are partly financed by the ads. And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here.

CPM 98
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Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

YieldBird

The publisher has, in most cases, a free, open website where they distribute their articles, which are partly financed by the ads. And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here.

CPM 52
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). As for the payback time, it took only 1 month – learn more about this impressive case. What is white label service?