Digiday

OCTOBER 9, 2022

Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. This is often referred to as second-party data.

Marketing 83

Marketing Demand Side Platform Data Management Platform Retail 83

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Cannabis brands essentially need to modernize how they collect and manage that data and parse it into segments to execute targeting strategies within the digital ecosystem.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Cannabis brands essentially need to modernize how they collect and manage that data and parse it into segments to execute targeting strategies within the digital ecosystem.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52