Data Management Platform First-Party Cookies Header Bidding 
Adtelligent
JULY 1, 2020
Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data. They help create people-based advertising.
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FEBRUARY 7, 2023
Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.
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JUNE 17, 2022
First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market.
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