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. “Any company that has an identity graph — and Lotame is one of those; there’s definitely a handful of strong players in the space — is able to collect data in environments where third-partycookies are not accessible, whether it’s attached to a first-partycookie, or other digital identifiers such as CTV IDs or customer IDs.
While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.
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