Martech
JANUARY 11, 2022
Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. “Tourism Ireland has had an ambition to be world leaders in digital destination marketing.
Single Grain
SEPTEMBER 4, 2019
DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), of the target audience’s characteristics. Define Your User Segments.
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Martech Series
JUNE 10, 2022
CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. .
Martech Series
FEBRUARY 15, 2023
“Seek’s business-ready applications build on the sales and inventory data feeds we collect from over 40 retailers,” explained Len Ostroff, SVP Partnerships at Crisp.
Digiday
OCTOBER 4, 2022
As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Data Lead Asaf Davidov, Roku’s Head of Ad Measurement & Research CI&T’s Claudia Yuri Katagi Deloitte Digital Disney Dstillery.
Clearcode
APRIL 21, 2023
To create a monetization opportunity, publishers, such as the French-based Le Monde , built their own consent management platform and merged their functionalities with a custom CDP for its subscribers that serves as a data management platform for its advertisers. Source: Clearcode.cc
Single Grain
JULY 17, 2023
Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers.
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