The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Basis

FEBRUARY 9, 2024

This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser. Advertising Opportunities to Address Signal Loss Again, many marketers say they’re fully prepared for this seismic shift, with cookieless solutions in place today.

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Martech

MAY 16, 2022

Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola. it is banned in the EU under GDPR. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. 2022 Talend Data Masters Award Winners: NORAM. With Talend, Covanta will save approximately $2 million annually through the elimination of duplicate work resulting from redundant data entry.

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Ad Ops Hero

APRIL 7, 2023

It’s likely they were using a Customer Data Platform (CDP) to tailor their marketing to you. What is a Customer Data Platform (CDP)? That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns. How was the company doing all of this?

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Ad Monsters

JUNE 28, 2022

The marketing technology landscape is increasingly difficult to navigate. The number of tools available rises markedly each year, adding to the already-bewildering array of three-letter acronyms used in digital marketing. . Data platforms, broadly speaking, are no different. Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

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Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Challenges in the Era of Third-Party Data in Advertising In short, the ecosystem of programmatic needs to abandon 3rd party data.

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Digiday

JULY 24, 2022

It’s taking an investment stake in a Swiss tech platform, called qiibee (pronounced kee-bee, so as not to be confused with the defunct Quibi), which is developing a consumer-controlled loyalty rewards program allowing consumers to redeem loyalty points across a wide variety of marketers — rather than just one at a time.

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Adtelligent

DECEMBER 26, 2023

And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. In 2019, advertisers spent $19.2

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

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Adtelligent

MAY 26, 2021

And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions have to be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. From 1st-party data to 3rd-party data.

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Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

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Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. CDPs mainly gather first-party data and utilize it for a variety of tasks, including marketing, customer support, and advertising.

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Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. This data is crucial for targeted advertising and understanding consumer preferences. This allows for more targeted and effective marketing campaigns.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

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Adtelligent

JULY 1, 2020

Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6

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Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Collecting data is usually done with the help of a data management platform (DMP).

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

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Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market. ahead of time.

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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Martech Series

SEPTEMBER 20, 2022

“With Metadata API, our customers get out-of-the-box data governance automations and data quality workflows so they can proactively identify and take action on governance issues before they become a problem. Our automated in-flight approach enables data access at scale without increasing risk to the business.”. All (100%) U.S.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s

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VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

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VideoWeek

NOVEMBER 28, 2024

When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. BILD has an AI tool called Hey_, which has a 19 percent market share in Germany, which is insane!

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