Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Here are three tactics Debar recommends marketers use to build customer trust through proper data ethics. Adhere to data ethics within our privacy landscape.

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Marketing MarTech Healthcare GDPR 139

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Today, large publishers, such as the world’s top media, can sell even their premium ad inventory through SSPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

DECEMBER 26, 2023

And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. Social media and polls.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Adtelligent

MAY 26, 2021

And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions have to be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. Social media and polls.

Cookies 52

Cookies GDPR Non-Profit Audience 52

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

InMobi

FEBRUARY 2, 2021

The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Ad Tech Daily

MARCH 2, 2023

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles that will lead to greater accountability Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, (..)

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Ad Tech Data Management Platform GDPR Media 105

Single Grain

JANUARY 15, 2024

Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA. Being transparent about how you collect and use data can also help in building trust with your customers. Retention Strategies: Analyze customer lifecycle and engagement to develop strategies for customer retention.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 28, 2023

It relies on invaluable data, such as the user’s web browsing history, social media interactions, purchases, and other online activities, to create a profile of user interests and preferences. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Programmatic Guaranteed (or Programmatic direct) Unlike other media, programmatic direct doesn’t follow a bidding process. ahead of time. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Knowing these pillars will help you understand how automated digital media campaigns work.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Thus, safety scanners constantly monitor the quality of traffic: Pixalate, Protected media, TMT, Forensiq, and GeoEdge.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

APRIL 26, 2022

The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52

VideoWeek

NOVEMBER 28, 2024

Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising.

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Fill rate Cookies Ad Server Audience 59