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The ecosystem of programmatic Infrastructure may involve DMPs (datamanagementplatforms) containing first, second, and third-party data, but this business model could be better. The only question is how to achieve this without violating updated data policies. Build Your Profitable Ad Exchange Business With Us!
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Nativeadvertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Native Ads Nativeadvertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, nativeadvertising is paid content. On the publisher side of things, publishers manage their unsold ad inventory through an SSP (supply-side platform).
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In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Next, we have social media advertising.
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