Remove Data Management Platform Remove GDPR Remove Non-Profit
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How Advertisers are Adapting (or Not Adapting) to Signal Loss

Basis

In surveying more than 200 marketing and advertising professionals from top agencies, brands, non-profits, and publishers, we found that 51% of marketers and advertisers feel their organization is fully prepared to succeed in a cookieless world.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. We need to manage it for the sake of growth and profit. Build Your Profitable Ad Exchange Business With Us!

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A Publisher’s Guide to CPRA (CCPA 2.0)

Automatad Inc.

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. This means users can sue companies for breaches related to their personal information.

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First-Party Data: Practical Monetization Guide for Publishers

Adtelligent

And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions have to be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious.

Cookies 52
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First-Party Data: Everything You Should Know in 2024

Adtelligent

And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious.

Cookies 52
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What’s the difference between zero-party, first-party and third-party data?

Clearcode

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Examples of zero-party data include information obtained from customers via newsletter sign-ups, calculators, quizzes, surveys, etc. How Is Third-Party Data Created?

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!