Automatad Inc.

FEBRUARY 20, 2023

Publishers can control when and where the ad appears, set price floors , and even block advertisers from bidding on their inventories. Read our complete guide about Google Ad Manager For Publishers. The platform offers everything provided by GAM, with additional features such as multi-screen ad delivery and advanced reporting.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

JUNE 28, 2023

Behavioral targeting requires marketers to collect information about their audience, analyze it, and then use it to deliver more relevant ads. Collecting data is usually done with the help of a data management platform (DMP). Many users find personalized ads that know too much about them unsettling.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52