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Google Cloud Launches New ‘Accelerators’ to Help Healthcare Companies Improve Health Equity, Patient Flow, and Value-Based Care

Martech Series

Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.

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Twilio Unveils Segment for Healthcare & Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey

Martech Series

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

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Navigating the New Rules of Marketing to Multicultural Audiences

Ad Monsters

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience 109
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Cloudian Raises $60 Million In Funding to Accelerate Hybrid Cloud Data Management

Martech Series

Scalable to hundreds of petabytes and beyond, the Cloudian architecture creates a global federation of local storage assets that can be easily integrated with public cloud platforms for consolidated data management. The result is simple, efficient data management across the global storage landscape.

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Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

Martech Series

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. Partnering with Sober Peer really supports our mission to make the world a healthier place.

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RightData Hires Industry Veterans to Its Team

Martech Series

In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives. Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting.

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How B2B Marketers Can Adapt to Industry Changes

Basis

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. But the characteristics of those B2B buyers are changing, as is their path to purchase.

Marketing 109