Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. .” Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

FEBRUARY 25, 2023

If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.” ” Let the testing campaign run for several hours so that the platform will gather enough data about your traffic. Two of the types we will discuss today are bidstream and contextual data.

CPC 111

CPC Demand Side Platform CPM Media 111

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? The more specific the targeting, the higher the cost.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The mechanisms and components involved in buying ad impressions encompass real-time bidding (RTB) processes and integrations with SSPs and ad exchanges, as well as the use of bidders and algorithms to process data.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

JUNE 22, 2022

” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content.

Data Management Platform 109

Data Management Platform Conversion Impressions Marketing 109

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. With RTB, ad impressions are auctioned off in real-time.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Digiday

JUNE 1, 2022

The rationale being that just like a programmatic buyer looks at time of day, day of week, website, ad size, audience, bidding, and the like, the path to impression will be another optimization lever. “We Chiefly, when it comes to being able to weigh the cost of premium inventory against the financial impact of blocked ads all in one place.

Ad Tech 90

Ad Tech Impressions Data Management Platform Ad Exchange 90

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), of the target audience’s characteristics. Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Martech Series

DECEMBER 6, 2022

To uncover those insights, the company must ingest terabytes of data, process and transform it, and then consume and analyze the results to help its customers mobilize meaningful, real-time engagement and results with shoppers.

Retail 94

Retail Agency Impressions MarTech 94

Automatad Inc.

FEBRUARY 20, 2023

Publishers can utilize this all-in-one platform to generate revenue from ads and manage ad delivery while getting access to its reporting features. GAM is for small and mid-range publishers who get less than 90 million impressions per month. 90 million impressions per month for non-video ad units: For the U.S.,

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. What Is a Demand-Side Platform (DSP)? The ad exchange then auctions off this ad impression to DSPs.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

Click Through Rate 68

Click Through Rate Ad Tech Data Management Platform Impressions 68

Single Grain

NOVEMBER 13, 2019

When a user visits a web page, the publisher sends the visitor's data and website information to an ad exchange after which a real-time auction takes place among advertisers whose target audience matches that criteria. Finally, the advertiser that bids the highest for impressions wins and gets to deliver their ad on that particular web page.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 100

Advertising Cookies Non-Profit CPA 100

MediaFuse

AUGUST 19, 2015

Currently, the largest programmatic transaction method is “Real-Time Bidding” “RTB” is when thousands of advertisers are bidding on an impression that is about to be delivered to an anonymous person who fits certain criteria. The advertiser and publisher agree on a CPM and quantity of impressions.

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. How does this relate to cutting carbon costs, you may ask?

Demand Side Platform 88

Demand Side Platform Impressions Education Ad Server 88

AdvertiseMint

OCTOBER 24, 2023

The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Martech Series

JUNE 29, 2022

As a strategic data advisor, dxFeed fully believes in and supports the Goracle mission to liberate the information potential of Algorand. We do this by powering the ecosystem with robust, high-quality data. About dxFeed: dxFeed’s primary focus is delivering financial markets, information and services.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Basis

JANUARY 24, 2024

Part of the value proposition in digital advertising has long been the ability to tie an individual impression to an action or an acquisition. Marketers can also use the cookieless analysis of a data management platform like TransUnion for lookalike modeling based on first-party data to grow their addressable audience.

Retail 95

Retail Advertising Cookies Marketing 95

AdvertiseMint

OCTOBER 24, 2023

DSPs go beyond just purchasing ad impressions. Moreover, with the integration of data management platforms, DSPs offer enhanced targeting capabilities, ensuring that ads reach the most relevant audience segments. The DSP assesses these impressions based on the set parameters, and if a match is found, it places a bid.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements. The winner is decided based on whoever bids the highest.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech Series

JULY 8, 2022

This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. .” Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS. Mote continued “Cyber attacks on larger organisations make headlines.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. between 2024 and 2029 , making for a market valued at over $429 billion.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. between 2024 and 2029 , making for a market valued at over $429 billion.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

YieldBird

MAY 26, 2023

And that is thanks to data! A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. From the paywall, it’s a lot of data: user demographics, behavioral, and offline syncing data. That still makes 20% remaining unsold.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Martech Series

JULY 18, 2022

Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes. BurstIQ’s capability is impressive.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Digiday

NOVEMBER 6, 2022

To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”. Sound familiar?

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. Establishing (or replacing) centralized audience activation management. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work?

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79