Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? The more specific the targeting, the higher the cost.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech Series

DECEMBER 6, 2022

. “We’re so impressed with Yellowbrick’s hybrid cloud capabilities that we are also creating a cloud-based disaster recovery system based on the Yellowbrick platform. In addition to their replication services, Yellowbrick lets us migrate our data warehouse to the public cloud safely and at scale,” Bailey added.

Retail 94

Retail Agency Impressions MarTech 94

Martech

JUNE 22, 2022

” The answer, for Movable Ink, was data-activated creative. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content.

Data Management Platform 109

Data Management Platform Conversion Impressions Marketing 109

Martech Series

JUNE 29, 2022

As a strategic data advisor, dxFeed fully believes in and supports the Goracle mission to liberate the information potential of Algorand. We do this by powering the ecosystem with robust, high-quality data. dxFeed will also provide Goracle with sources for new data that the dApps will then utilize.

Impressions 86

Impressions MarTech Marketing Data Management Platform 86

Martech Series

JULY 8, 2022

This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The mechanisms and components involved in buying ad impressions encompass real-time bidding (RTB) processes and integrations with SSPs and ad exchanges, as well as the use of bidders and algorithms to process data.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

JULY 18, 2022

Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes. BurstIQ’s capability is impressive. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. ” Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea. Establishing (or replacing) centralized audience activation management. Get MarTech! On top of that, many of the media measurement approaches (e.g., In your inbox.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

FEBRUARY 28, 2023

Improved connectivity for modernization : Talend is adding to its already impressive line up of 1,000-plus connections and components to enable users to connect to virtually any cloud or on-premise data source.

MarTech 84

MarTech Impressions Data Management Platform Marketing 84

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. What Is a Demand-Side Platform (DSP)? The ad exchange then auctions off this ad impression to DSPs.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech Series

DECEMBER 29, 2022

The products entered in the Digital Media World Awards help broadcasters, service providers, content producers and many other industry players adapt to the evolving content production and distribution landscape in impressive ways including cloud adoption, IP transitioning, AI/ML applications, automation and more.

Entertainment 81

Entertainment Manufacturing Media MarTech 81

Clearcode

APRIL 21, 2023

To create a monetization opportunity, publishers, such as the French-based Le Monde , built their own consent management platform and merged their functionalities with a custom CDP for its subscribers that serves as a data management platform for its advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

DECEMBER 6, 2022

Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40