Data Management Platform Impressions Retail 
Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.
Martech Series
DECEMBER 6, 2022
Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. Catalina combines the richest shopper history database in the world with its own deep analytics and insights to help retailers, CPG brands, and agencies optimize media planning, execution, and measurement.
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Martech Series
OCTOBER 25, 2022
Already working with many US clients, Intelligent Reach hopes to build on these relationships, taking ecommerce to new heights through its sophisticated, easy-to-use platform. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7%
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For?
VideoWeek
JUNE 13, 2023
The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.
Martech Series
AUGUST 25, 2022
Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.
Digiday
JUNE 1, 2022
The rationale being that just like a programmatic buyer looks at time of day, day of week, website, ad size, audience, bidding, and the like, the path to impression will be another optimization lever. “We Chiefly, when it comes to being able to weigh the cost of premium inventory against the financial impact of blocked ads all in one place.
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