VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech Series

SEPTEMBER 7, 2022

“Hammerspace is honored to be named a Sample Vendor by Gartner in the recent Hype Cycle for Storage and Data Protection Technologies Report. I believe it is an honor and validation of our strategy to be recognized as a Sample Vendor for both Hybrid Cloud Storage and Management Software-Defined Storage.”.

Machine Learning 88

Machine Learning MarTech Marketing Data Management Platform 88

Martech Series

JULY 14, 2022

.” As the need for simple, easy, fast data infrastructure grows into a multi-billion-dollar space, RightData finds itself perfectly poised for more significant growth in the enterprise and mid-market with agile software for new data and machine learning approaches.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Fueled by both direct consumer relationships and partnerships, Yahoo ConnectID today reaches 167 million authenticated users in the U.S.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with Andrew Feigenson, CEO at Vivvix Decision Foundry’s continued focus on data strategy, data communication and faster technology deployments will be developed to meet the evolving needs of organizations of all sizes, across a range of industries.

Machine Learning 67

Machine Learning Communications MarTech Marketing 67

Martech

APRIL 11, 2022

The biggest trend to watch for is testing data sources. For nearly a decade, many marketers have leveraged data management platforms (DMPs) for collecting and managing data. This product can be presented via dynamic creative fields in the brand’s messaging.

Marketing 104

Marketing Banner Machine Learning ROI 104

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

MARCH 16, 2022

Data collected in a data lake can then be transformed and analyzed, as well as passed to other systems like data management platforms (DMPs) and CDPs. What Are The Key Functions of a Data Lake? You can also apply machine learning algorithms to the data in a data lake to run advanced analytics.

Machine Learning 53

Machine Learning Data Management Platform MarTech Advertising 53

Martech Series

FEBRUARY 22, 2023

These organizations are vulnerable to data security and compliance risks posed by legacy data storage and management architectures, which are limited in their ability to access multiple repositories and are prone to classification errors. DryvIQ’s A.I.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Martech Series

JANUARY 12, 2023

With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager. As a result, customers will be able to retrieve documents faster while keeping files updated and audit ready.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JUNE 16, 2022

. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech Series

JULY 18, 2022

This allows patients to have more control over their own health data and makes it easier for them to share information with providers. Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

JUNE 20, 2022

As a result of the electricity used by the millions of servers that power real-time bidding, machine learning, identity management, and beyond, digital advertising has been shown to have a meaningful carbon footprint.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. Developing a demand-side platform is a complex process that involves several steps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech Series

JANUARY 12, 2023

This recognition follows the company’s recent announcement that it has expanded its TigerGraph Cloud offering with new features that equip users with a comprehensive, streamlined approach to deploy and maintain multiple graph database solutions with visual analytics and machine learning tools.

Machine Learning 73

Machine Learning Healthcare MarTech Data Management Platform 73

Martech Series

JUNE 29, 2022

Powers a real-time data ecosystem: Through a wide range of connectors, Astra Streaming is connected to an enterprise’s data ecosystem, enabling real-time data to flow instantly from data sources and applications to streaming analytics and machine learning systems.

Machine Learning 85

Machine Learning MarTech Data Management Platform Marketing 85

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

JUNE 22, 2022

Reltio enables businesses to confidently use high-quality data, including reference data, on an ongoing basis by continuously validating data quality, standardizing and matching using machine learning.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech Series

AUGUST 29, 2022

Enterprise data catalogs have become essential in modern data architecture, gaining popularity as a platform that increases data visibility to all users across an organization.

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), The Future of SEO: How AI and Machine Learning Will Impact Content.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Martech Series

DECEMBER 22, 2022

It is a perfect extension of our other courses, Nebula Fundamentals and Nebula Advance Reviewer, and provides a fun and rewarding path for users to level-up their Nebula experience,” said Anthony DeJohn, Senior Vice President, Product and Machine Learning.

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Relying on first- and second-party data is a strategy that leads to developing the betting mechanism itself.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. Contextual advertising isn’t a new concept, but new machine learning and natural language processing (NLP) capabilities have opened up new opportunities.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

JUNE 27, 2022

This translates into a roadmap that includes automated journey insights across the Genesys product suite, along with machine learning capabilities.” Additionally, Genesys was recognized by Forrester for its “extensive partner network to increase self-service, reduce customer service costs and drive contextual conversations.

Machine Learning 52

Machine Learning MarTech Conversion Marketing 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. 5) Data Science Capabilities.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JANUARY 15, 2024

Artificial intelligence and machine learning can offer predictive analytics based on user behavior on your site, while blockchain technology could introduce new ways to manage data privacy. Work With Us Exploring New Technologies With the decline of third-party cookies, emerging technologies come to the forefront.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Data management platform : This platform is the source of data that collects first, second, and third-party data to make a comprehensive list of user details for more detailed targeting. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. A DMP vendor manages, stores, and organizes data for publishers, advertisers, and marketers. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

The platform’s SSP grants publishers complete transparency and control over their ad real estate. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

DECEMBER 26, 2023

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. All data is kept in one place and analyzed so that the individual user can be identified.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Clearcode

AUGUST 8, 2023

To aggregate and analyze user data (e.g., This technique introduces statistical ‘noise’ into data, thereby safeguarding individual identities. Homomorphic encryption can protect user data while enabling SSPs to build encrypted user profiles.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Adtelligent

MAY 26, 2021

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. All data is kept in one place, analyzed so that the individual user can be identified.

Cookies 52

Cookies GDPR Non-Profit Audience 52