Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech Series

FEBRUARY 16, 2023

Decision Foundry, a Global, Salesforce Marketing Cloud partner and dbt Labs, a pioneer in data engineering, today announced a strategic partnership. Data preparation, modeling, testing, and documentation are critical to the development of a flexible, modern data stack and we are thrilled to enter into this partnership.

Machine Learning 67

Machine Learning Communications MarTech Marketing 67

Martech Series

SEPTEMBER 7, 2022

By 2026, large enterprises will triple their unstructured data capacity stored as file or object storage on-premises, at the edge or in the public cloud, compared to 2022.”. Marketing Technology News: Voxfeed “Lite” Makes It Easy to Get Social Media Content From Happy Customers.

Machine Learning 88

Machine Learning MarTech Marketing Data Management Platform 88

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust”.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

JULY 14, 2022

These data veterans aim to provide excellence in software development and evangelize its thought-leading position for data infrastructure software. This reinforces RightData’s commitment to the market and capitalizes on its recent Series A investment from Level Equity.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Clearcode

MARCH 16, 2022

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns. While data platforms like DMPs and CDPs provide many data-management functionalities, adding a data lake to your tech stack can provide you with many more business advantages.

Machine Learning 53

Machine Learning Data Management Platform MarTech Advertising 53

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market? In the U.S.,

Advertising 114

Advertising Marketing Ad Exchange Retail 114

Martech Series

FEBRUARY 22, 2023

With the cost of a data breach averaging nearly $10 million in the U.S., organizations can’t afford the risk of their data getting into the wrong hands – intentionally or unintentionally,” said Steve Woodward, principal inventor, and Chief Innovation Officer at DryvIQ. DryvIQ’s A.I.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks Personalization: Platform Enhancements and Pricing. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JULY 18, 2022

Our technology will help Sober Peer securely manage the sensitive data required to accurately represent patients’ digital twins, instilling a necessary layer of trust to the digital patient experience,” said Frank Ricotta, CEO & Founder of BurstIQ. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

DECEMBER 22, 2022

The new course, entitled ‘Review Manager’, primarily targets legal professionals who are responsible for the oversight of document review projects. Course topics include: Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

JUNE 20, 2022

Marketing Technology News: ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global…. As a result of the electricity used by the millions of servers that power real-time bidding, machine learning, identity management, and beyond, digital advertising has been shown to have a meaningful carbon footprint.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech Series

JANUARY 12, 2023

This recognition follows the company’s recent announcement that it has expanded its TigerGraph Cloud offering with new features that equip users with a comprehensive, streamlined approach to deploy and maintain multiple graph database solutions with visual analytics and machine learning tools. for the Use Case Data Lake and 3.26

Machine Learning 73

Machine Learning Healthcare MarTech Data Management Platform 73

Martech Series

AUGUST 29, 2022

Alation pioneered the data catalog market, and combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. This data is crucial for targeted advertising and understanding consumer preferences. This allows for more targeted and effective marketing campaigns.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Provide companies with more control over their data and the media-buying process.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Martech Series

JUNE 27, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. ” This is made possible through the company’s customer journey analytics and orchestration capabilities across its platforms, including Pointillist® by Genesys and Genesys Predictive Engagement.

Machine Learning 52

Machine Learning MarTech Conversion Marketing 52

Martech Series

JUNE 22, 2022

Today’s announcement includes several key updates to the platform which will give organizations added capabilities to drive better business decisions, increase business agility and improve the customer experience. Marketing Technology News: Cavai Appoints Mats Persson as CEO. Director, Enterprise Data Platform, Advarra.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Challenges in the Era of Third-Party Data in Advertising In short, the ecosystem of programmatic needs to abandon 3rd party data.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech Series

JUNE 29, 2022

Marketing Technology News: Digital Samba Named the Best Overall Video Conferencing Solution of 2022. Astra Streaming + Astra DB = the open data stack for real-time apps. Astra Streaming is a core component of DataStax’s open data stack for real-time applications.

Machine Learning 85

Machine Learning MarTech Data Management Platform Marketing 85

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? At RevX, we offer a mobile-focused marketing platform. 4) Account Management Support. Final Note.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Adtelligent

DECEMBER 26, 2023

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? In 2019, advertisers spent $19.2

Cookies 52

Cookies GDPR Audience Non-Profit 52

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Tag management. Data Management Platforms (DMP). Data Aggregators. Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Adtelligent

MAY 26, 2021

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? . From 1st-party data to 3rd-party data.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.

Viewability 69

Viewability Healthcare A/B Testing Food 69