Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

JANUARY 12, 2023

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech

APRIL 11, 2022

Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy.

Marketing 105

Marketing Banner Machine Learning ROI 105

Martech Series

FEBRUARY 16, 2023

The entry of dbt Labs into our workflow will allow us to bring our data solutions to market faster, improve business performance, and drive growth for our clients,” said Ross Jenkins, CEO of Decision Foundry.

Machine Learning 67

Machine Learning Communications MarTech Marketing 67

Martech Series

FEBRUARY 22, 2023

With the cost of a data breach averaging nearly $10 million in the U.S., organizations can’t afford the risk of their data getting into the wrong hands – intentionally or unintentionally,” said Steve Woodward, principal inventor, and Chief Innovation Officer at DryvIQ. DryvIQ’s A.I.

Machine Learning 87

Machine Learning MarTech Marketing Data Management Platform 87

Martech Series

JUNE 16, 2022

. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech Series

JULY 18, 2022

This allows patients to have more control over their own health data and makes it easier for them to share information with providers. Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Clearcode

MARCH 16, 2022

Data collected in a data lake can then be transformed and analyzed, as well as passed to other systems like data management platforms (DMPs) and CDPs. What Are The Key Functions of a Data Lake? Partitioning: Proper partitioning speeds up and reduces the cost of data retrieval and analysis.

Machine Learning 53

Machine Learning Data Management Platform MarTech Advertising 53

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Martech Series

JUNE 20, 2022

As a result of the electricity used by the millions of servers that power real-time bidding, machine learning, identity management, and beyond, digital advertising has been shown to have a meaningful carbon footprint. We look forward to taking collaborative action to decarbonize media and advertising together.”

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech Series

JANUARY 12, 2023

This recognition follows the company’s recent announcement that it has expanded its TigerGraph Cloud offering with new features that equip users with a comprehensive, streamlined approach to deploy and maintain multiple graph database solutions with visual analytics and machine learning tools.

Machine Learning 73

Machine Learning Healthcare MarTech Data Management Platform 73

Martech Series

AUGUST 29, 2022

Enterprise data catalogs have become essential in modern data architecture, gaining popularity as a platform that increases data visibility to all users across an organization. ” Marketing Technology News: Martech Interview with Faisal Galaria, CEO at Blippar.

Machine Learning 66

Machine Learning MarTech Conversion Marketing 66

Martech Series

JUNE 29, 2022

Powers a real-time data ecosystem: Through a wide range of connectors, Astra Streaming is connected to an enterprise’s data ecosystem, enabling real-time data to flow instantly from data sources and applications to streaming analytics and machine learning systems.

Machine Learning 85

Machine Learning MarTech Data Management Platform Marketing 85

Martech Series

JUNE 22, 2022

Reltio enables businesses to confidently use high-quality data, including reference data, on an ongoing basis by continuously validating data quality, standardizing and matching using machine learning. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech Series

DECEMBER 22, 2022

Course topics include: Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We We are thrilled to launch the Review Manager course at Nebula Academy. The post KLDiscovery Launches ‘Review Manager’ Certification Program at Nebula Academy appeared first on MarTech Series.

Machine Learning 52

Machine Learning Education MarTech Marketing 52

Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. Click here to download!

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. Developing a demand-side platform is a complex process that involves several steps. to just 1.2%.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.

Advertising 112

Advertising Marketing Ad Exchange Retail 112

Martech Series

JUNE 27, 2022

Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. This translates into a roadmap that includes automated journey insights across the Genesys product suite, along with machine learning capabilities.”

Machine Learning 52

Machine Learning MarTech Conversion Marketing 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

NOVEMBER 23, 2023

Data management platform : This platform is the source of data that collects first, second, and third-party data to make a comprehensive list of user details for more detailed targeting. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

AUGUST 8, 2023

To aggregate and analyze user data (e.g., This technique introduces statistical ‘noise’ into data, thereby safeguarding individual identities. Homomorphic encryption can protect user data while enabling SSPs to build encrypted user profiles.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech Series

JUNE 6, 2022

Automation for faster decisioning: Pipl Trust leverages AI with machine learning to provide a simple score that significantly reduces the need for data and signals orchestration from multiple vendors. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Machine Learning 91

Machine Learning eCommerce MarTech Retail 91

Martech Series

NOVEMBER 28, 2022

Using a guided interface, customers can load and combine data in their data warehouse for holistic insights into their business without having to build a custom solution. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Machine Learning 86

Machine Learning MarTech Data Management Platform Marketing 86

Martech

JULY 9, 2024

When used ethically and transparently, third-party data can supplement first-party data by filling in the gaps and offering a holistic view of potential customers’ behaviors and preferences. Advanced data analytics Leveraging advanced analytics and machine learning can help you make the most out of data.

Marketing 93

Marketing Machine Learning Audience Cookies 93