Why you need both consumer data and data management platforms
Venture Beat, Marketing
MAY 7, 2022
Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.
What is Data Management Platform? A Guide For Publishers
AdPushup
JANUARY 11, 2023
A Data Management Platform is a unified place to store, manage and optimize data. The business world thrives on data. Everything a user does on a website or mobile application generates data. It’s up to the bearer of data how he/she can leverage [.]. Learn here.
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Why first-party data still reigns even with Google keeping third-party cookies
Martech
AUGUST 8, 2024
To understand where to go next and where to get new data, start by thoroughly reviewing the data you already have. This means doing a complete audit of your current data sets. Assess how your marketing platforms are used, including how they are configured, whether they follow best practices and how data is extracted.
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The future of data management platforms in the era of CDPs
Martech
MARCH 6, 2023
We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” ” Through an aquisition, they expanded into the cross-device and full identity resolution space, and they also offer one of the largest global data marketplaces, the Lotame Data Exchange. .
Is bad customer data sabotaging your marketing efforts? by Edna Chavira
Martech
JULY 16, 2024
Accurate customer data is a marketer’s goldmine. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. In this webinar, you’ll learn: Why data standards are the key to unlocking actionable insights.
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Marketing data management platform Claravine nabs $16M
TechCrunch Ads
MAY 16, 2022
Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. ” Claravine’s data management platform.
Transition to a career in martech: Best of the MarTechBot
Martech
NOVEMBER 4, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I’m in the digital marketing and analytics field for the last 10 years. You’ll be able to bridge the gap between marketing objectives and technological solutions.
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LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact
Ad Tech Daily
NOVEMBER 4, 2024
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive (..)
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What is Data Management Platform (DMP)? How Does DMP Work?
Ad Ops Hero
JANUARY 25, 2021
Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?
Why you need both consumer data and data management platforms
Venture Beat, Marketing
MAY 7, 2022
Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.
DMP vs DSP: Differences and Similarities Explained
MNTN
OCTOBER 28, 2024
Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. What Is a Data Management Platform?
CDPs, their close kin and how to choose between them
Martech
JULY 10, 2024
Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.”
How marketers can build a data-driven stack
Martech
APRIL 21, 2022
“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.
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How to use AI and machine learning to boost marketing data management
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Connecting data across teams. Data is growing exponentially.
Machine Learning 119
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Data Management Platform (DMP): What Is It & How Does It Work?
MNTN
SEPTEMBER 19, 2024
Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.
Data Management Platform (DMP): What Is It and How Does It Work?
MNTN
SEPTEMBER 19, 2024
Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.
How Sony Interactive Entertainment built a winning marketing data strategy
Martech
NOVEMBER 8, 2021
The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.
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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame
Martech
OCTOBER 15, 2024
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.
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Unveiling our first MarTech Intelligence Report on email marketing platforms
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.
MarTech 110
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Navigating the New Rules of Marketing to Multicultural Audiences
Ad Monsters
SEPTEMBER 24, 2024
Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. What does this mean for marketers?
Audience 110
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Marketing Platform Cordial Cultivates Momentous Year
Martech Series
AUGUST 25, 2022
Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.
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Unlock marketing efficiency: The essential guide to martech stack optimization
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
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Keys to successful marketing experimentation
Martech
APRIL 11, 2022
It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.
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Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism
Martech
JANUARY 11, 2022
But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Retooling a marketing strategy during the recovery. Investing in marketing technology. Launching Ireland on IMAX.
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Value data privacy to build customer trust
Martech
SEPTEMBER 27, 2021
Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. But how do marketers build trust? Value data privacy to build customer trust. How to improve marketing ROI with clean data.
3 ways marketers can build trust with data ethics
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.
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How B2B Marketers Can Adapt to Industry Changes
Basis
FEBRUARY 21, 2024
Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.
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Informatica launches retail-specific Intelligent Data Management Cloud
Martech
MARCH 25, 2022
The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.
Retail 112
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What to do when your vendor has a data breach
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
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Marketers using more data sources in search of better data quality
Martech
NOVEMBER 28, 2022
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care.
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ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data
Martech Series
OCTOBER 18, 2022
ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.
How to scale personalization efforts with data-driven marketing
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.
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What’s the difference between adtech and martech
illumin
JANUARY 2, 2025
Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?
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6 data collection tactics for marketing in the cookieless future
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data.
Parablu Joins Hands With Cohesity
Martech Series
AUGUST 23, 2022
Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation.
Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Viewability Tracking.
B2B Programmatic Advertising: Complete Guide for 2025
MNTN
FEBRUARY 12, 2025
This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. B2B programmatic advertising is an automated, data-driven approach to buying and placing digital ads, ensuring they reach the right business decision-makers at the right time.
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Zeta becomes first marketing platform to join the AWS marketplace
Martech
JUNE 1, 2022
Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Get the daily newsletter digital marketers rely on.
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Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Digiday
NOVEMBER 14, 2023
Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. No small task.
Leveraging Data Analytics for Creative Consistency
The Ad Tech Blog
JUNE 6, 2024
Advanced analytics tools can help marketers optimize ad spend and resource allocation. Real-time data analysis allows for immediate adjustments to campaigns, enhancing their impact. Integrating data from various sources provides a comprehensive view of marketing efforts and their outcomes.
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Spectra Logic and iRODS Consortium Partner to Provide Glacier-Like Tier of Storage for Data-Driven Organizations
Martech Series
SEPTEMBER 23, 2022
Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.
How publishers are unlocking ad revenue with privacy-first media
Digiday
DECEMBER 13, 2023
For first-party data to be a secure and sustainable advertising strategy, publishers rely on privacy-preserving technology to mitigate the risk of data collaboration. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.
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Marketers seek adaptability amid a fragmented post-cookie landscape
Digiday
FEBRUARY 28, 2023
Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.
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Cookieless Advertising for Retail and E-commerce Marketers
Basis
JANUARY 24, 2024
marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. What cookieless marketing solutions are particularly useful for retail and e-commerce advertisers? But what exactly should those efforts look like?
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