Martech

JULY 10, 2024

MarTech defines a CDP as follows. Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. Is your focus on customer interactions or customer data?

Data Management Platform 71

Data Management Platform Affiliates MarTech Audience 71

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. Value data privacy to build customer trust.

Data Management Platform 130

Data Management Platform GDPR MarTech ROI 130

Martech

JULY 16, 2024

Reserve your spot now for and learn how to transform your data into a competitive advantage. The post Is bad customer data sabotaging your marketing efforts? appeared first on MarTech.

Marketing 108

Marketing ROI MarTech Data Management Platform 108

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Martech

OCTOBER 15, 2024

Download the full report now for more actionable takeaways to help you make smarter, faster and easier Data Empowered decisions. The post Breaking data silos: Digital marketer’s checklist for strategic data collaboration appeared first on MarTech.

Cookies 120

Cookies ROI Audience Agency 120

Digiday

NOVEMBER 14, 2023

As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in the medium.

Data Management Platform 95

Data Management Platform MarTech Advertising Ad Tech 95

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

Retail 115

Retail Data Management Platform Education MarTech 115

Martech

NOVEMBER 8, 2021

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

Entertainment 114

Entertainment Marketing Data Management Platform Demand Side Platform 114

Martech Series

AUGUST 23, 2022

These enhanced GTM efforts will enable more customers, partners, and our field team to leverage Cohesity’s next-gen data management platform with Parablu for secure endpoint protection and to help organizations advance cyber security postures in an era of increasing cyberattacks.”.

Data Management Platform 94

Data Management Platform MarTech Marketing 94

Martech

SEPTEMBER 20, 2024

“So many data breaches happen that the customers never hear about because they haven’t actually been affected by the breach itself.” The post What to do when your vendor has a data breach appeared first on MarTech. Email: Business email address Sign me up! Processing.

Communications 120

Communications Electronics Fashion Education 120

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference. Connecting data across teams.

Machine Learning 122

Machine Learning Marketing Data Management Platform Finance 122

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

Marketing 120

Marketing Data Management Platform Demand Side Platform MarTech 120

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

Data Management Platform 73

Data Management Platform MarTech Marketing 73

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

MAY 16, 2022

Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper. Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Let us know! vs. EU results.

MarTech 75

MarTech GDPR Fashion Cookies 75

VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We So, if there’s some obscure data source, you can build those pipelines so that it comes in a batch or stream.”. Looking to take control of your data? Click here to download!

Data Management Platform 128

Data Management Platform MarTech Audience Conversion 128

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

DECEMBER 12, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. The post Wavicle Data Solutions Lands on 2022-2023 Cloud Awards Shortlist Second Year in a Row appeared first on MarTech Series. Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar.

Data Management Platform 90

Data Management Platform MarTech Conversion Marketing 90

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Data Management Platform 86

Data Management Platform MarTech Marketing 86

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

FEBRUARY 8, 2023

This new office is led by seasoned MarTech industry executives, as TapClicks continues to provide exceptional enterprise-level support of their automated marketing and data management platform customers. TapClicks and its clients have for some time been making a big impact in New York.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Martech Series

NOVEMBER 6, 2022

. “We believe that this new recognition as a Leader demonstrates the value Talend brings in supporting organizations to take a proactive and integrated path to healthy data.” ” Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc.

Data Management Platform 86

Data Management Platform Affiliates MarTech Marketing 86

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

AUGUST 26, 2022

AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech Series

JANUARY 17, 2023

Merger addresses the need for more efficient, accurate, and complete capture of critical asset data for heavy industry. TruQC and SPOT Tracker (SPOT), announce their merger and the launch of TRU , an industry-leading digital data management platform for critical assets across the infrastructure, energy, and shipbuilding and repair sectors.

Data Management Platform 76

Data Management Platform MarTech Marketing 76

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics.

Marketing 140

Marketing MarTech Healthcare GDPR 140

Martech Series

OCTOBER 13, 2022

Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. The post AvePoint Partners with Microsoft to Launch Microsoft Syntex, the Next Generation of Content Management and AI appeared first on MarTech Series.

Data Management Platform 78

Data Management Platform MarTech Media Marketing 78

Martech Series

JANUARY 10, 2023

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform. Marketing Technology News: Win The Battle For Customer Engagement This Holiday Season.

Data Management Platform 79

Data Management Platform MarTech Marketing 79

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management. The post Data Complexity Untangled by Rowbot.io

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Data Management Platform 121

Data Management Platform MarTech Audience Marketing 121

Martech

DECEMBER 18, 2023

If so, did your integrated data contribute? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What about all this legacy data?

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, By internalizing operations, it was able to reduce spend on external measurement tools, centralize customer data, build audiences with its own AI, and measure data independently. “We

Marketing 120

Marketing Audience MarTech Fashion 120