Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. Value data privacy to build customer trust.

Data Management Platform 127

Data Management Platform GDPR MarTech ROI 127

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

MarTech 75

MarTech Data Management Platform Conversion Ad Tech 75

Martech

JULY 16, 2024

Reserve your spot now for and learn how to transform your data into a competitive advantage. The post Is bad customer data sabotaging your marketing efforts? appeared first on MarTech.

Marketing 106

Marketing ROI MarTech Data Management Platform 106

Martech

OCTOBER 15, 2024

Download the full report now for more actionable takeaways to help you make smarter, faster and easier Data Empowered decisions. The post Breaking data silos: Digital marketer’s checklist for strategic data collaboration appeared first on MarTech.

Cookies 117

Cookies ROI Audience Agency 117

Digiday

NOVEMBER 14, 2023

As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in the medium.

Data Management Platform 93

Data Management Platform MarTech Advertising Ad Tech 93

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

Retail 112

Retail Data Management Platform Education MarTech 112

Martech

NOVEMBER 8, 2021

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

Entertainment 111

Entertainment Marketing Data Management Platform Demand Side Platform 111

Martech Series

AUGUST 23, 2022

These enhanced GTM efforts will enable more customers, partners, and our field team to leverage Cohesity’s next-gen data management platform with Parablu for secure endpoint protection and to help organizations advance cyber security postures in an era of increasing cyberattacks.”.

Data Management Platform 94

Data Management Platform MarTech Marketing 94

Martech

SEPTEMBER 20, 2024

“So many data breaches happen that the customers never hear about because they haven’t actually been affected by the breach itself.” The post What to do when your vendor has a data breach appeared first on MarTech. Email: Business email address Sign me up! Processing.

Communications 117

Communications Electronics Fashion Education 117

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference. Connecting data across teams.

Machine Learning 119

Machine Learning Marketing Data Management Platform Finance 119

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”. Processing.Please wait.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

Data Management Platform 73

Data Management Platform MarTech Marketing 73

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

DECEMBER 14, 2022

Komprise Hypertransfer also strengthens security and defense against ransomware by not accessing cloud file storage over the network during data migrations, since data transfers from source to target over private channels. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Data Management Platform 84

Data Management Platform Electronics MarTech Marketing 84

Martech

JANUARY 14, 2022

We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference. “We So, if there’s some obscure data source, you can build those pipelines so that it comes in a batch or stream.”. Looking to take control of your data? Click here to download!

Data Management Platform 126

Data Management Platform MarTech Audience Conversion 126

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

DECEMBER 12, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. The post Wavicle Data Solutions Lands on 2022-2023 Cloud Awards Shortlist Second Year in a Row appeared first on MarTech Series. Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar.

Data Management Platform 90

Data Management Platform MarTech Conversion Marketing 90

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Data Management Platform 86

Data Management Platform MarTech Marketing 86

Martech Series

JANUARY 18, 2023

“Cloudian’s cloud-native data management software lets our customers simplify operations and creates new opportunities to derive value from data.”. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

AUGUST 26, 2022

AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech Series

JANUARY 17, 2023

Merger addresses the need for more efficient, accurate, and complete capture of critical asset data for heavy industry. TruQC and SPOT Tracker (SPOT), announce their merger and the launch of TRU , an industry-leading digital data management platform for critical assets across the infrastructure, energy, and shipbuilding and repair sectors.

Data Management Platform 76

Data Management Platform MarTech Marketing 76

Martech

JANUARY 3, 2022

“As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. 3 ways marketers can build trust with data ethics.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Martech Series

OCTOBER 13, 2022

Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. The post AvePoint Partners with Microsoft to Launch Microsoft Syntex, the Next Generation of Content Management and AI appeared first on MarTech Series.

Data Management Platform 78

Data Management Platform MarTech Media Marketing 78

Martech Series

JANUARY 10, 2023

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform. Marketing Technology News: Win The Battle For Customer Engagement This Holiday Season.

Data Management Platform 79

Data Management Platform MarTech Marketing 79

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management. The post Data Complexity Untangled by Rowbot.io

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Data Management Platform 117

Data Management Platform MarTech Audience Marketing 117

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

DECEMBER 18, 2023

If so, did your integrated data contribute? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What about all this legacy data?

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech

JANUARY 11, 2022

Keeping their customer data in a data-management platform ensures that Tourism Ireland’s communications with travelers are personalized and are retargeting pools of interested prospects with relevant content. “Tourism Ireland has had an ambition to be world leaders in digital destination marketing.

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Martech Series

JULY 14, 2022

RightData is unifying the value of trusted data on a no-code platform for data scientists and business users. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick. The post RightData Hires Industry Veterans to Its Team appeared first on MarTech Series.

Pharmaceuticals 111

Pharmaceuticals Machine Learning Healthcare MarTech 111

Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, By internalizing operations, it was able to reduce spend on external measurement tools, centralize customer data, build audiences with its own AI, and measure data independently. “We

Marketing 117

Marketing Audience MarTech Fashion 117

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Infrastructure providers: Cloud computing services and cloud-based data service providers like Snowflake and AWS. Get MarTech!

MarTech 111

MarTech Ad network Audience Marketing 111

Martech

NOVEMBER 28, 2022

Hopefully, more data sources means more ways to cross check it. Get MarTech! The post Marketers using more data sources in search of better data quality appeared first on MarTech. Bad information makes for bad strategies. In your inbox. Processing.

Marketing 126

Marketing Cookies MarTech Data Management Platform 126

Martech

MAY 6, 2022

Speaking at The MarTech Conference, Integrated AdTech CEO Ken Zachmann walked listeners through the challenges and opportunities of identity resolution in this new environment. Data Management Platform (DMP) data providers: These are companies like Oracle or Lotame and others that build backbones of data.

Cookies 101

Cookies Data Management Platform MarTech Marketing 101