Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company.

Marketing 117

Marketing Audience MarTech Fashion 117

Martech

FEBRUARY 14, 2023

The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. They also differ in whether they focus more on B2B, B2C, retail, publishing, etc. Get MarTech!

A/B Testing 108

A/B Testing Data Management Platform Retail Audience 108

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For? And these platforms do it close to real-time.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

JUNE 30, 2022

Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights. In a new partnership, Constellation Network will be teaming up with Foursquare to provide better insights into restaurant and retail business traffic trends.

MarTech 96

MarTech Retail Audience Marketing 96

Martech Series

JANUARY 4, 2023

Angove brings over 25 years of leadership experience building technology businesses, having both launched and grown innovative start-ups as well as run large companies in several industries, including retail, financial services, and the public sector. ” Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

eCommerce 77

eCommerce Retail MarTech Marketing 77

Martech Series

OCTOBER 10, 2022

Semarchy, a leader in data integration and master data management, was selected by Red Wing Shoes to develop a central data hub to manage customer data generated from the explosive growth of the company’s e-commerce sales. Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix.

Manufacturing 90

Manufacturing Affiliates MarTech Retail 90

Martech

JANUARY 3, 2023

retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. In so doing, they’ve generated rich consumer purchase and engagement data ripe for monetization in several ways. Establishing (or replacing) centralized audience activation management.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Martech Series

JUNE 22, 2022

“With its latest updates, Reltio is introducing advanced data quality management capabilities that provide real-time visibility and automated monitoring that will help organizations address these issues.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Martech

OCTOBER 19, 2022

What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. What is a retail media network?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech Series

JUNE 6, 2022

The Pipl Trust data set includes more than 5 billion identities, over one trillion data connections and the broadest and deepest set of emails and mobile phone data available globally. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Machine Learning 91

Machine Learning eCommerce MarTech Retail 91