More About Advertising

MAY 10, 2019

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.

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MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.

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Digiday

DECEMBER 13, 2023

For first-party data to be a secure and sustainable advertising strategy, publishers rely on privacy-preserving technology to mitigate the risk of data collaboration. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

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Media Data Management Platform Audience Advertising 96

MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). What Is a Data Management Platform? A data management platform is a sophisticated tool that you can use to collect, organize, and leverage large sets of consumer data.

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Data Management Platform Demand Side Platform Audience Ad Space 40

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Wasn’t that your goal?

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

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More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

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Digiday

NOVEMBER 14, 2023

As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in the medium. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. No small task.

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Data Management Platform MarTech Advertising Ad Tech 95

MNTN

FEBRUARY 12, 2025

By leveraging first- and third-party data, you can connect with high-intent prospects when theyre most likely to convert. Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JANUARY 11, 2022

She added, “As different components come onstream and the film builds momentum, there will be publicity, social media and digital campaigns – lots of moving parts and a fully integrated marketing campaign around that.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

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The Ad Tech Blog

JULY 10, 2024

Advanced Analytics: Leveraging AI and data analytics enhances campaign performance and insights. Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more.

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VideoWeek

MAY 24, 2022

PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. The sell-side platform argues that handling audience targeting on the sell-side gives buyers more control over how inventory and data are packaged and transacted.

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More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

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The Ad Tech Blog

JUNE 6, 2024

This centralized approach ensures that all teams have access to the same data, facilitating better collaboration and alignment. Using tools like customer data platforms (CDPs) or data management platforms (DMPs), marketers can aggregate data from different channels, such as social media, email, and website analytics.

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Conversion Rate Data Management Platform Click Through Rate Audience 130

More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

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MarTech Data Management Platform Conversion Ad Tech 75

Digiday

JULY 24, 2022

“Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted. ” Color by numbers.

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Media Agency Data Management Platform Retail 69

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Data Management Platform GDPR Audience Advertising 74

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

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Data Management Platform Audience Retail Finance 72

Martech Series

FEBRUARY 8, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the official opening of its New York sales and support office, at 315 Madison Ave, Suite 3012, New York, NY 10017.

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Data Management Platform MarTech Agency Marketing 77

Playwire

SEPTEMBER 20, 2022

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending. Key Points.

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Data Management Platform Advertising Audience Media 52

Martech Series

JANUARY 18, 2023

Scalable to hundreds of petabytes and beyond, the Cloudian architecture creates a global federation of local storage assets that can be easily integrated with public cloud platforms for consolidated data management. The result is simple, efficient data management across the global storage landscape.

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Data Management Platform Healthcare Manufacturing MarTech 77

Martech Series

OCTOBER 13, 2022

Information Management: The new release of Microsoft Syntex enables organizations to archive entire site collections within the Microsoft 365 ecosystem, allowing organizations to index the content for eDiscovery and compliance purposes.

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Data Management Platform MarTech Media Marketing 78

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.

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Ad Tech Machine Learning Data Management Platform Impressions 98

Ad Monsters

SEPTEMBER 24, 2024

Media outlets today focus on multiculturalism and DE&I (Diversity, Equity, and Inclusion), but an overlooked issue is how marketing strategies must adapt to new regulations to engage these multicultural groups effectively — and legally.

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Audience Marketing Healthcare Demand Side Platform 110

More About Advertising

JUNE 8, 2020

Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform Ada, which show that roadside journeys throughout the UK are now just 16% below the.

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Data Management Platform Finance Media Agency 64

More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.

Data Management Platform 64

Data Management Platform Audience Advertising Ad Tech 64

Smarty Ads

MARCH 6, 2020

If you’re at the forefront of your ad-buying journey, it’s crucial to distinguish different types of software solutions beforehand, which are within the scope of the overall programmatic media buying solutions. Demand-side platforms and data management platforms are amongst the giant tech units in the programmatic ecosystem that aim.

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Demand Side Platform Data Management Platform Media 52

MNTN

SEPTEMBER 4, 2024

You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). In this customer data platform vs. data management platform comparison, you’ll learn the advantages and disadvantages of each option.

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Data Management Platform Audience Communications Advertising 52

MNTN

SEPTEMBER 4, 2024

You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). In this customer data platform vs. data management platform comparison, you’ll learn the advantages and disadvantages of each option.

Data Management Platform 52

Data Management Platform Audience Communications Marketing 52

Basis

FEBRUARY 21, 2024

Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing. Programmatic advertising with an omnichannel approach allows for efficient use of media budget to connect with consumers throughout that broad, deep journey.

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Marketing Data Management Platform Healthcare Ad Inventory 111

More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

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Data Management Platform Ad Tech Finance Media 59

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

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A/B Testing Ad Server Native Advertising Data Management Platform 79

More About Advertising

DECEMBER 17, 2021

Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time and routes for their journeys. The post Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It first appeared on More About Advertising. In Plan It.

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Data Management Platform Advertising Media Agency 59

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Transparent.

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Impressions CPM Data Management Platform Communications 96