Martech Series

JUNE 7, 2022

Buying Buddy IDX CRM real estate lead capture and customer relationship management (CRM) system now offers an enhanced WordPress IDX plugin. Buying Buddy now gives brokers the most accurate and robust, up-to-date data for displaying MLS real estate listings and marketing properties online.

Real Estate 82

Real Estate SEO MarTech Marketing 82

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Precise Targeting — Good audience targeting ensures better campaign results.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 21, 2023

To create a monetization opportunity, publishers, such as the French-based Le Monde , built their own consent management platform and merged their functionalities with a custom CDP for its subscribers that serves as a data management platform for its advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

SODP

JULY 25, 2023

These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear. Data Privacy Concerns With the rise in data-driven advertising, concerns about data privacy are growing. How Important Is an SSP?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52