Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. It’s no surprise, then, that her brand is also “getting many [brand] requests that say they want to be data-driven.”.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech

OCTOBER 19, 2022

What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. What is a retail media network?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

FEBRUARY 15, 2023

As part of Seek’s growth strategy, the Company will continue to invest in and grow their already extensive and growing partner network with some of the largest technology and data providers in today’s technology and retail and CPG analytics markets, including Snowflake, Alteryx, Crisp, Atlas, Tableau/Salesforce, and more.

Retail 86

Retail ROI Food MarTech 86

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For? And these platforms do it close to real-time.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

FEBRUARY 14, 2023

The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. They also differ in whether they focus more on B2B, B2C, retail, publishing, etc.

A/B Testing 108

A/B Testing Data Management Platform Retail Audience 108

Martech Series

JANUARY 4, 2023

Angove brings over 25 years of leadership experience building technology businesses, having both launched and grown innovative start-ups as well as run large companies in several industries, including retail, financial services, and the public sector.

eCommerce 77

eCommerce Retail MarTech Marketing 77

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Martech Series

JUNE 30, 2022

Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights. In a new partnership, Constellation Network will be teaming up with Foursquare to provide better insights into restaurant and retail business traffic trends.

MarTech 96

MarTech Retail Audience Marketing 96

Martech

JANUARY 28, 2022

“What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company. They’re merging this with second-party data from retailers such as Walmart or Amazon.

Marketing 117

Marketing Audience MarTech Fashion 117

Basis

FEBRUARY 9, 2024

Further, the cookieless analysis of first-party data in a data management platform can be used for lookalike modeling , allowing advertisers to increase their addressable audience pool.

Advertising 93

Advertising Cookies Non-Profit CPA 93

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. With great offers, they incent consumers to subscribe to their products. For instance, Dollar Shave Club offers a subscription model for consumers where they send you monthly razors. Online stores are opening their brick-and-mortar stores such as Amazon. Click and deliver.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. ” The rise of second-party data. “All the big U.S.

Marketing 82

Marketing Demand Side Platform Data Management Platform Retail 82

Digiday

JUNE 1, 2022

Oh, and don’t forget what seems like a perpetual stream of rebrands as ad tech bosses, from data management platforms to mobile measurement firms, try to stay one step ahead of the privacy-induced consolidation wave. Even the rhetoric around disintermediation has changed.

Ad Tech 90

Ad Tech Impressions Data Management Platform Media 90

Martech

JANUARY 3, 2023

retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. In so doing, they’ve generated rich consumer purchase and engagement data ripe for monetization in several ways. Establishing (or replacing) centralized audience activation management.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

OCTOBER 10, 2022

Semarchy, a leader in data integration and master data management, was selected by Red Wing Shoes to develop a central data hub to manage customer data generated from the explosive growth of the company’s e-commerce sales.

Manufacturing 90

Manufacturing Affiliates MarTech Retail 90

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), of the target audience’s characteristics. Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

Digiday

JULY 24, 2022

“Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

Cookies 45

Cookies Ad Tech Audience Data Management Platform 45

Martech Series

JUNE 22, 2022

An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. The Reltio Integration Hub has been integral in helping us connect accurate and trusted data three times faster than alternative solutions,” said Sajid Syed, Sr.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We It will be integrated into Wunderman Thompson’s global commerce business.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits. The worldwide retail commerce market is expected to reach $11.01 Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. This interactive experience creates a more seamless and personalized journey for the consumer.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

VideoWeek

JUNE 23, 2023

.” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. The new setup sees data from Albertsons, measurement provider VideoAmp, and media businesses including Paramount, NBCU, and Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Ad Ops Hero

APRIL 7, 2023

An important thing to understand about CDPs is that, although they handle customer data , these pieces of software are not the same as a Data Management Platform (DMP). Think about the last time you purchased a computer online. link] CDP vs DMP vs CRM: What's the Difference & Which Do You Need?

GDPR 55

GDPR ROI Audience Data Management Platform 55

VideoWeek

OCTOBER 28, 2022

Social sharing platform Pinterest beat market expectations in its Q3 financial results this week, with revenues up eight percent to $684.6 CFO Todd Morgenfeld attributed the resilience of Pinterest’s ad revenues to its focus on retail and CPG advertisers, which have maintained ad spend levels so far. percent to 445 million.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Martech Series

JUNE 6, 2022

The Pipl Trust data set includes more than 5 billion identities, over one trillion data connections and the broadest and deepest set of emails and mobile phone data available globally. Pipl Trust provides an easy, frictionless way to assess trust in every digital consumer interaction.

Machine Learning 91

Machine Learning eCommerce MarTech Retail 91

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52