Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 95

Retail Advertising Cookies Marketing 95

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For? FLEDGE, and Topics API.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

JANUARY 3, 2023

retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. In so doing, they’ve generated rich consumer purchase and engagement data ripe for monetization in several ways. Establishing (or replacing) centralized audience activation management.

ROI 101

ROI Control Group Audience Cookies 101

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. ” The rise of second-party data. “All the big U.S.

Marketing 82

Marketing Demand Side Platform Data Management Platform Retail 82